The Brief Two Dreams is a multi-location drug treatment program where the disease of addiction is treated using innovative, evidence-based methods under the supervision of an incredibly qualified and professional staff. They approached us to create a brand that was unlike anything in the medical and addiction treatment field. Two Dreams wanted to set themselves apart from the pack, and to place a strong focus on their unique treatment model.
The Challenge As a network of treatment centers in different geographic regions, Two Dreams wanted their brand to be unified, but to also feel familiar to their clientele and responsive to the unique, localized challenges that all treatment programs face.
The Solution We created a logo based around Cancer, one of the twelve constellations of the zodiac. In Greek mythology, Cancer was the tiny crab sent to do battle with Hercules, echoing the daunting odds and struggles of recovering from an addiction. Cancer is also the faintest of the zodiacal constellations, and very difficult to see with the naked eye - we found this to be a beautiful analogy of Two Dreams' caring staff and counselors helping point out the road to recovery for their clients. We also customized the logo to each of their three locations.
Brand: David Barthwell
Website: David Barthwell and Max Neuvians
Art Direction: David Barthwell
Production Designer: Kara Hamilton
SEO and SEM: David Barthwell