The Brief We were approached by LinkedCap, a boutique investment and consulting firm, to create a logo and associated business collateral that could highlight the intelligence of the firm from a strong, conceptual standpoint.
The Solution Our logo design references the shapes of the Mysterium Cosmographum, or Kepler’s representation of his concept of a structured, geometrical plan for the universe. These concepts are echoed in the balancing curve, the platonic three-dimensional tetrahedron, and the negative space generated from the tension between the two.
The solution speaks to the firm's ability to identify structure and provide stability within a complex system. The harmonious triality of forms also reference LinkedCap's intelligent combination of finance, human capital, and intellectual capital.